Metropolis Food Service

Cash & Carry Pricing for Assorted Reach-In Coolers and Merchandisers

Call for Discount Prices

715-491-3041 (Mark) or 714-215-2546 (Mike)


Northwest Wisconsin Refrigeration Services, LLC and Metropolitan Food Service Equipment are companies dedicated to providing commercial refrigeration, HVAC and food service equipment sales, installation and service excellence. Through our divisions, we provide a statewide network of sales and service solutions at the local level, using professionally trained and certified technicians. Throughout Wisconsin, we have worked hard to develop and maintain a strong reputation as leaders in the industry.

At NWRS and MFSE, we specialize in all facets of equipment sales, installation and service projects; providing a single source and responsibility at a local level for supermarkets, convenience stores, institutions and food service operations. This turn-key package of services includes supervising all aspects of the job. We are available when you need us – with a professionally qualified staff to serve your every need- before, during and after the sale. We’re never any further away than a telephone. Our staff can turn your ideas into reality, and our commitment to you continues long after your purchase.


At NWRS and MFSE, we believe sales and service as a partnership. With the use of technology, knowledge and experience, we provide our customers with insight to help make good business decisions regarding their equipment and maintenance options. We further support our customers with energy assessments, upgrade opportunities, and multiple solutions to minimize downtime and a reduction in service calls. The quality and efficiency of our service influences our customers preferences. We are highly qualified to handle all your sales and service needs. We’re here to help you with your success.

We are proud to say; first and foremost, we are a Wisconsin sales and service company, and a member of the CoolSys family of brands. CoolSys is the parent company of market-leading refrigeration, HVAC and energy-optimization businesses across North America and dedicated to providing premier solutions and superior quality to its customers with best-in-class service, technology and exceptional value. This ensures our customers have access to the most advanced technology and resources while still receiving friendly, local customer service from experts that understand the Wisconsin market.

Please visit to learn more about our parent company.

Contact Metropolitan Food Service Equipment

Mark LaVick
Phone: 715-491-3041

Al Berg
Phone: 715-205-9013

Ben Wiles
Phone: 715-403-9999